mojin yu


About This Project

PersonalizED is an online platform that helps students between age 12-18 discover their learning strengths and build study skills that work best for them and prepares them for the indenpendent college learning environment. It is a Digital Media Studies senior capstone project which I worked on in a team of five.

team configuration


Current research in psychology has identified three main learning styles:
Auditory, Visual, and Kinesthetic (or hands-on).

United States classrooms predominantly depend upon the auditory learning style. When students go home to study or do homework, they adhere to the same method of learning they see in class - this isn’t as beneficial to those who are not strongest in auditory learning.

From interactions with the pre-college program students on campus, we see many students are unaware of their learning strengths or different study techniques that may help them study on their own. This is where PersonalizED comes in.


Secondary research - Psychology / Education literature review

We started out the project by reviewing the current literature in the fields of psychology and education. We have looked into research studies on different learning theories and gathered peer-reviewed materials that could be used as our content foundation.

Key takeaways:

Secondary research - Competitive Analysis

We looked into the market to examine whether existing products can help students identify their learning strength or help them study through the exploration of different learning skills. The analysis also informed our product by allowing us to see what was possible, what are useful features as well as the type of opportunity areas were available.

learning icons

We found that:

Primary research

We conducted further research to better understand our audience and their needs and preferences. This includes meeting with stakeholders, including school teachers and parents, as well as our main user group, junior and senior highschool students. Additionally, we reached out to faculties in the psychology and education departments and discussed our project plan with them.


To better guide our design and enable everyone on the team to empathize with our users, I synthesized our interview findings and came up with the following personas:

persona for PersonalizED


With our research findings and personas in mind, our team members came up with ideas and discussed their implementation feasibility. In the end we mapped out the key functions and components of our product:

mind map of functions

Sketches & Wireframes

I created a rough sketch of these functionalities on a low fidelity prototype, and shared it with the team to make sure that everyone's on the same page.

cardboard prototype

Following the first sketch, I made product wireframes to better visualize the product architecture and to bring to our potential users for testings and feedback.

web app wireframe

Usability Testing

We conducted usability testing with students at East High to find out what they consider the most valuable parts of our product to be. We collected user feedbacks on the design and interactions of our product, and used these insights as guidance to make further prototype iterations in higher fidelity.

...under construction

(More to come about further iterations and my personal reflections!)

web app wireframe

web app wireframe